• All Media Tours (TV, Radio, Web)
Your spokesperson will be live in studio or on location providing ‘news you can use’ with an embedded product mention and “tour” various news and lifestyle shows to promote your cause or product, framed within a news context. Our media team works with you to secure local and national coverage in key TV markets both at a fraction of the cost and without travel expenses and costly advertising buys
• Branded Storytelling
Branded Storytelling is a cost effective way to communicate relevant content to viewers in an informational context with a ‘show me’ don’t ‘tell me’ manor. It is produced in such a way that it is seamlessly integrated into targeted programming. Less expensive than Ad Buys, they generally air as program bumps into or out of commercial breaks in the coveted interstitial spot.
• Live Event Coverage
Video that we shoot on location at events including music concerts, in store celebrity appearances, sporting events, etc. The footage can be broadcast live to stations and, or can be edited to be utilized in B-roll packages, Sizzles, or as content for Narratives.
• Behind The Scenes
Video footage shot behind the scenes on any tv, movie, commercial, music video set, or at any type of event including non profit fund raisers, with the sole purpose of using that footage to help promote that product.
• B-Roll Packages
B-Roll Packages are utilized to supply pitched broadcasters with video clips and sound bites that can be used on local TV news broadcasts to cover a story.
• Sizzle Reels
Don’t have the time or patience to showcase multiple videos? Use a sizzle reel! They are videos that recap highlights of key moments from multiple video sources. They feature quick video cuts, high energy music and informative and dynamic graphics.
• Product Demos & Launches
If a picture is worth a thousand words, then a video is worth a million. Use the power of video to demonstrate and inform employees and purchasing consumers of new products and their proper handling, application and use.
• Corporate Communications
Communication created to directly deliver a corporation's specific message. They are often executed utilizing a combination of relevant interviews, voiceovers, music, B-roll, photographs, charts, and graphics. Of course any video approach can be customized in a way that best communicates the corporations message.
• Web Content
As the saying goes – ‘Content is King’ and incorporating video within your website and social media channels can have 10x more impact than text alone. Shinebright Productions works with your team to produce compelling visuals that are informative, entertaining, and memorable to make a lasting impression on viewers.
• Sales Videos
Videos that are created to directly influence potential customers and are used in client presentations, embedded within your company's website, or social media channels. They highlight and accentuate your brand and directly sell to the viewer. They offer high production value to impress potential and existing customers of your product’s value.
Short, highly produced video production intended to promote a TV program or event airing or happening at a specific time. Promos traditionally run between 10 seconds and 2 minutes and can involve live action, existing clips, music, and impactful graphics.
Public Service Announcements or PSA’s are short form videos produced for non profit organizations or causes with the purpose of educating the public on a topic of importance. A strong call to action is key to drive viewers to action to help support the given cause.
• Broadcast TV
Video segments that are either conceived by the Shinebright Productions team and pitched to Broadcast TV outlets or are produced by the Shinebright Productions team on behalf of a Broadcast TV outlet.
These spots are produced to specifically sell your product on Broadcast TV or other relevant visual mediums. They range from 10 seconds up to 2 minutes long and promote and sell your product directly to the viewer. A blend of live action, animation, & graphics help tell the story of your product with a strong call to action.
But wait… There’s more! When two minutes is not long enough to showcase or educate consumers on the benefits of your product a long form commercial is the answer. Traditionally 15 or 30 minute programs feature a live action feel, with spokespeople, impactful testimonials from users and powerful ‘wow’ demonstrations to help drive direct sales.
Longer form videos that communicate a message or story that is traditionally not commercial in nature. These videos can be broadcast as show content, uploaded to the internet as informative pieces, and played back at events to entertain or educate.
• Original Content
Creative video projects that are conceived and executed by the Shinebright Productions team for the purpose of entertainment or information sharing.
• Clinical Trials
These videos are produced to both inform and demonstrate new medical products and procedures to either or both the general public and, or medical professionals. Special care is taken to understand and demonstrate procedures exactly as intended. The videos can be shot ahead of approvals and held onto until approvals are given and distribution is appropriate.
• Location Scouting
• Producing / Directing
• High End Video Production
• Editing / Post Production
• Sound Design
• Motion Graphics